RESULTS 115 earned media articles | 344+m total earned reach | 752K social impressions | 100% positive sentiment
Halloween Monster Approved
HARIBO
Kids put in so much effort with their trick or treat costumes. But it turns out, grown-ups are slacking with the sweets. So to stand up for children on Halloween, HARIBO created ‘Halloween Monster Approved’, the official mark of Fair Sweets for Trick or Treats.
We asked 1000 kids around the country what they wanted for Halloween and launched the list with a helpful Halloween Public Service Announcement. The full list was published in press and on HARIBO’s website, promoting both HARIBO and non-HARIBO products (including HARIBO’s arch nemesis, lollipops).
The Monsters on social
In-Store Activation
The mark appeared in off-licences around the country, both on HARIBO and on competitors’ Monster Approved products, helping guide grownups to get the good stuff.
