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Home Pride Home

Home Pride Home

IKEA

50% of young LGBT+ people don’t feel that they can be themselves at home. So we reinvented the traditional “home sweet home” sign to become a symbol to show that your home is a place where everyone is welcome, no matter who they they are.

A small project that made it to homes, pride parades and cross-stitch communities all around the world.

 

People’s Reaction from all over the globe

 

The transformation

 

Tutorials were made

download your pattern

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download your pattern 〰️

A new symbol at Pride festivals

 

Instagram Stickers let people mark their homes as places where everyone is welcome