IKEA Festival - Home tour around the world
IKEA
After COVID-19 lockdowns, homes around the world didn’t feel like home anymore. So to remind us all what home is really about, IKEA launched the biggest home festival in history.
A global 24-hour event, turning real homes into virtual stages for concerts, cook-offs, live DJ-sets, design, makeovers, gaming and more. It was a proper influencervaganza, opening the door to people like Virgil Abloh, Arlo Parks, Masego, Michelin star chef Flynn McGarry, Janet from IKEA Peru – the list goes on.
Beyond inspiring people to fall in love with home again, it gave IKEA a new platform to showcase products after saying goodbye their legendary catalogue.
